Selected work Built for actual people

Things I’ve built.

Some started with a careful brief. Some started with “we need a new website”. One started with a cursed monkey’s paw, because apparently that was necessary.

This is a working index, not an awards cabinet. It includes live client sites, builds still in preview, a private learning system, and experiments made to find out whether an idea was any good. Each one says what it is.

7Selected builds

4Kinds of problem

1Accountable human

01 · Health & care

Clear when it matters.

Healthcare sites have to be calm, precise, accessible, and genuinely useful to someone who may already be worried. The design can have a point of view. The claims cannot have an imagination.

01.01Live

Taylor Clifford Health

Osteopathic practice · Kent

A clearer, calmer route from “something hurts” to the right practitioner, clinic, and appointment.

The job: Turn a growing practice with two clinics and several practitioners into a site patients can navigate without learning the organisation chart.
The build: A fast multi-page site with condition and treatment routes, practitioner profiles, local clinic pages, online booking, structured data, and careful handling of regulated healthcare claims.
The point: Useful information first, professional credibility throughout, and a short path to booking when someone is ready.

Visit tchealth.co.uk

02 · Independent business

Small teams. Real stakes.

For an independent business, the website is often the brochure, receptionist, shop window, proof of competence, and first sales conversation at once. It needs to feel like the people behind it, and it needs to earn its keep.

02.01Live

Stag Park

Caravan site · County Durham

A fast, crawlable rebuild that turned a three-page Canva site into a useful guide to the place and the area around it.

Built: Eight focused pages, clear pitch and facility information, local search content, booking routes, reviews, and structured business data.
Why: Guests can answer the practical questions before booking. Search engines can finally read the same answers.

Visit stagpark.co.uk

02.02New-build preview

Ceramic Love

Pottery studio · Folkestone

A joyful home for classes, one-to-one lessons, parties, commissions, handmade work, and Amanda’s gloriously non-corporate voice.

Built: A warm, photography-led site with clear routes into classes and bookings, useful first-visit content, local search structure, and Square kept where it is useful.
Status: The existing business is live. This link shows the newer rebuild before its final cutover.

Open the preview

02.03Preview

The Woodman and his Wife

Woodcraft · Kent

A story-led brochure site for one-off work made from a working woodland, where no five-bar gate is quite standard.

Built: Service pages, a woodland story, enquiry handling, and a flexible case-study system for gates, benches, tables, milling, and the things that resist tidy categories.
Why: The craft and provenance do the selling. The site gives each piece enough room to be understood.

Open the preview

02.04Preview

HAVS

Business development · Denmark

A bilingual business-development site connecting Nordic manufacturers with the right construction projects.

Built: Danish and English journeys, partner and materials content, a restrained design system, booking, and an enquiry flow connected to the tools behind the business.
Why: A specialist relationship business needs clarity and credibility, not a wall of generic construction stock photography.

Open the preview

03 · Learning

Built around the learner.

Educational software is often very good at recording whether a box was ticked. I am more interested in momentum, independence, useful feedback, and making the next piece of work feel possible.

03.01Live & private

Home Is Fun

Home education · Family system

A public place for children to publish their work, with a private learning system behind it that helps the day run without turning childhood into a dashboard.

The job: Help two increasingly independent learners see what comes next, complete meaningful work, publish what they are proud of, and ask for help without waiting for a parent to run the whole day.
The build: A public journal plus a private application for scheduling, maths mastery, reading cycles, written work, projects, review, carry-forward, and carefully bounded AI assistance.
The principle: Momentum, not streaks. Autonomy is the reward. Parents design the system, then the system gets out of the way.

Visit the public journal

04 · Experiments

Because the idea was interesting.

Not every useful capability begins with a client brief. Small experiments are where interaction ideas, new models, and slightly odd premises get tested before they appear in serious work wearing a sensible shirt.

04.01Live experiment

The Monkey’s Paw

Generative AI · Interactive fiction

Make a wish. Receive exactly what you asked for. Regret the wording almost immediately.

The idea: Use generative text and imagery to turn a familiar cautionary tale into a tiny interactive experience.
The build: A focused web application with a deliberately theatrical interface, generated consequences, an image response, and a public ocean of previous wishes.
The lesson: AI experiences work better when the model has a role, the interaction has constraints, and the idea is strong enough to survive the novelty.

Risk a wish

AI is in the workshop.

I build with AI in the toolchain, openly. It lets one experienced person make things that once needed a small team.

It helps me explore directions quickly, write and test code, interrogate a messy content set, and spend less of your budget on repetitive work. That is a real advantage, so I am not going to hide it behind a vague line about innovation.

It does not decide what should be built, understand the client, verify a claim, make the security judgement, or answer the phone when something goes wrong. I do.

AI helps with

Exploration, drafting, code, repetitive transformations, testing ideas, and getting to a useful first version faster.

I remain responsible for

The brief, design decisions, facts, accessibility, security, testing, launch, handover, and knowing when the machine is confidently wrong.

You get

One person who knows why the thing exists, how it works, where the compromises are, and what happens next.

Your turn

Got something in mind?

It can be a careful brief, three voice notes, or “I know what it should do but I cannot quite explain it yet”. That is enough to start.

Tell me what you want to build →